TOTD: Alex Frew – Something To Hold Onto
Although we can’t be dancing in fields or dark basement venues Alex Frew is bringing the party to us with his latest release ‘Something To Hold On’ which strives in euphoria and edge.
Backed by syncopated pop beats and driven by high-drama melody, Alex Frew’s potent lyrics detail the most honest of emotions portraying themes of self-doubt, toxic habits, self-criticism, depression and anxiety. However, it’s not the singer’s perspective we’re actually hearing, it’s the vice that has latched onto an individual who is convinced that they need it most.
“This is a viewpoint that I have always wanted to explore in my songwriting,” Alex Frew says. “It’s asking: “If my addictions had the ability to speak, what would they say?” This song is a way in which I can navigate that perspective.”
The track is accompanied by visuals that are reminiscent of Troy Sivan’s ‘Youth sending your mind into a spiral of dopamine release from the LED lights. The video closes with a series of helpline numbers from around the world to further promote mental health awareness which is an important message to be spreading due to many of us being locked indoors. A simple yet extremely effective music video.