TOTW: ‘Double Dutch’ – Charmaine
Zimbabwean-born Charmaine is back with a music video that serves couture and culture all in one. ‘Double Dutch’ sits as the fourth track on her debut EP, Hood Avant Garde. The Spencer Edwards directed clip sees Charmaine flaunting female-expression, showcasing her take on the modern-day renaissance woman she first introduced on her debut single, ‘BOLD.’
“[It] was amazing!” says Charmain on the creation of the music video. “I had such a blast but that’s normal for us, it’s always a vibe on set! I want them to understand that the only competition they have in life is themselves and you should always do your best to outdo yourself.”
As part of First on SoundCloud’s new accelerator program, Charmaine is set to invite her closest collaborators, friends, and fans to join her in a live, deep-diving conversation that pulls back the curtain on her individual creative journey. On Wednesday, June 23rd Charmaine will chop it up with DJ, producer, entrepreneur, and former MTV host, Jasmine Solano who focuses on her artist story. The in-depth conversation that will be hosted on Clubhouse, filled with inspiration for creatives everywhere on respecting the hustle that drives career success.
After moving to America from the age of five, herself and her family settled in Nashville for a large proportion of her childhood before moving to Toronto. “After we moved to Toronto, my dad got laid off,” says Charmaine, “and quickly after that, we lost our house. We went to a shelter and then ended up living in a motel, all six of us in this tiny little room with just a hot plate for a kitchen.” Throughout her life, she always turned to music as her source of comfort through rough times, and it seems now she is starting to make one hell of a career out of it.
Watch her new video for ‘Double Dutch’ HERE: