GINGER SNAPS RELEASES BRILLIANT NEW VIDEO FOR ‘NUMBER CRUNCHING’
“Baggier than a vintage shop’s sale rail and laced in all manner of swirling psych, Ginger Snaps’ breakbeat pop is as flexible as they come.” – DIY
“Ginger Snaps dwells in slacker climes, matching fuzzed up riffs against boom-bap hip-hop beats. Re-calls everyone from Beck to De La Soul, but really it could only come from the mind of a certain Northampton dweller” – CLASH
“If there’s a band that’s needed right now its Ginger Snaps; melding oldskool hip hop breaks with modern day pop sensibilities” – BBC Introducing
“I just love his sound. Great beats and fun lyrics. Turn it up. Proper feel good vibes on this.” – BBC Radio 1’s Abbie McCarthy
Following the release of the raucous new single ‘Number Crunching’ Ginger Snaps is back with a brilliant new video for the track, premiered via Clash. Ginger Snaps are the multi-instrumentalist, writing and production duo Jay Brook and Lee Irons from Northampton.
Whilst also being a main writing team for the Radio X play-listed OhBoy!, Jay & Lee have spent time in their Northampton Lab cooking up a brand new sound. Continuing their flair for off kilter indie pop, Ginger Snaps’ latest release ‘Number Crunching’ is a catchy, retro inspired, pop track with singable hooks, jangly 60’s style guitar, and a groove-laden rhythm section, providing the perfect setting for Jay’s gritty vocals.
Forming Ginger Snaps in April 2015, Jay & Lee set out on a new musical adventure, a recipe they’d been eager to debut for years through various musical endeavours but finally felt ready to showcase. First out the door came debut ‘Paranoid‘ in May, a raucous, funk laden record, drenched in baggy instrumentation and groove effects, made pristine through Jay’s self-aware commentary and raspy delivery.
Picking up support from the likes of Clash, DIY, Indie Central, The Independent, and more, the track has enjoyed radio play from tastemakers such as Virgin Radio’s Edith Bowman, and BBC Radio 1’s Huw Stephens.
A Ginger Snaps live show debuted when Radio 1’s Abbie McCarthy asked the band to play her monthly Good Karma Club in Islington in September, showcasing a refreshingly different live set up involving parts of a gospel choir and a veteran scratch DJ.
Number Crunching’ was premiered by Abbie McCarthy on BBC Radio 1 on the 13th March, and since then, the track has picked up support from Virgin Radio’s Edith Bowman, and received its first online premiere from Dork Magazine.
‘Number Crunching’ is out now via Killing Moon Records
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