The days are long, but the nights are longer. That’s what the guy from The Bronx keeps saying, and he keeps saying it because we keep listening to that song over and over. This isn’t an uncommon occurrence for us – listening to the same songs over and over. In fact, very much keeping it in the work tradition and now we are becoming an A&R style label rather than one that licences things at arm’s length all the time – mainly because we now have a bit more money than we had before; staff far more competent at their jobs than we will ever be at our own; and an actual infrastructure, which is all the things they don’t mention in those glamourous Music Biz b2b publication interviews with people who have been doing this for longer than we have been alive. And, indeed, what a time to be alive huh? Seems like everything has fallen to shit, innit. Seems that way. Previous experience has taught us that the onset political theatre, both in context of global affairs and our own affairs, usually represents the intended and well-orchestrated unfolding of a plan within a plan within a plan. That basically means we’re still rather optimistic about, well, everything. Everything is going to be ok. Trust us. We mean, if you do actually trust us, then you can also trust that these guys BLUSH are, to use the vernacular, real good. Being repped by the ever repping and reputable End Of The Trail Records, the audio for the wonderful video we’re lucky enough to be premiering for y’all right here right now has done it’s needful course through various musical outlets ranging in terms of ostensible credibility and weight of opinion. For us, it’s pretty fucking indie. That is to say, BLUSH seemed to have arrived at precisely the right moment when we could really do with some octave action in an indie-disco kinda way. Whilst the video contains a great deal of staring-into-your-soul via the frontman, some interesting use of slow-mo without the required degree of frames going on (we know about some of this camera shit now, so watch out) and a great deal of running about, we’re personally left reminded of some of the stalwarts of the pre-2010 guitar greats, such as Editors, Morning Parade, Franz Ferdinand and and White Lies. Have a watchy.