Plaudits. Huh? Yeah. What are they good for? Lots of things, but from recent natter with this, that, the other guy and/or girl that we encountered throughout most of yesterday, the life-blood of the new music scene culminating into things like online hype, featured playlists at both radio and big-ass streaming retailers like Spotify or Apple Music, Ones To Watch lists, Sound Polls, that kind of shit; it just seems to be omnipresent. Since December last year, we have had many people make our door a bit darker than it already is; typically representatives of certain bands sent to convince us that we absolutely need to be involved in artist X in capacity Y because individual/organisation Z has said this/that/the other about them and obviously means they’re going to be super-massive by the time that we finish writing this sentence and therefore you are a total mug if you don’t get into them now and everyone will hate you. We’d estimate that if we attribute the number 100 representing the full duration of these encounters, the bit where any actual music is played represents maybe just under 1% of said duration. There isn’t anything wrong with hype per se; it gets people in the mood, all excited and what not – kinda like festive seasonal events like, well, music festivals or Christmas promising to be the best ever on record despite that, ironically, we keep these things going constantly anyway and they typically go down precisely the same way as the previous instance to keep the theme going, save for variations of creative features and, more often than not, the weather. This is sempiternal, as the Bring Me The Horizon chap said once upon a time. We can’t all be a One To Watch, or a Next Big Thing, and we’re sure we’re not alone when we say we feel this is starting to grate a bit. And yes, we appreciate the inherent ironies of openly discussing this sort of topic on a blog that was originally designed for the precise purpose that we’re now belly-aching about. Could Cherryade be one of those big thingies? Maybe. The email we recently received from them vicarously via a PR or possibly a manager (we should know, we play a similar game; also lately we have begun to appreciate that we may not be right about absolutely everything even though we think we are a lot of the time) of some sort certainly alludes to precisely that. The music is very good though. We might even lend a made-up genre of yesteryear to it called Bratcore. Houdini was produced-up to the eyeballs by Lewis Gardiner, who we can safely say is the sexiest ex-member of Prides, but has also been keeping himself busy with other such pop upstarts and projects as KHLOE and, funnily enough, Prides. Lots of blogs and music sites with a new-music remit like ’em. Spotify likes ’em. There is a lot to like. We think it sounds like Lady Sovereign, or Lady Leshurr, or perhaps Bossy Love who we also understand almost certainly features a lady in their ranks too.