August Hotel

August Hotel
“12AM”

August Hotel

Let’s talk about music. We rarely do that. Well, that’s not true, but like all the great ego-driven bastards out there we do have this tendency to make pretty much everything about us, particularly the music that we talk about. That, kids, is called subjectivity; and subjectivity, to us, is the entire point of being up in this shit in the first place. See, these days we’ve become regarded as the Fickle Friends guys. Or the Racing Glaciers guys, or the guys that did that Lisbon single or whatever. The length and bredth of these bands have become known as indie-pop. This means it’s pop music, essentially, that it is alright for over-opinionated people like us to firstly like, and secondly big up to you lot without sacrificing indie points with our peeps. So as consequence, and as these bands beyond their formative releases start to perform commercially well in the wider music market (that’s the pop-pop bit), we get sent a great deal more of these indie-pop thingies. Take these guys August Hotel, who luckily (for us) were the very first submission to hit our ear-holes following a weekend of outright piss-taking and other things to do with piss at Reading Festival this weekend just gone. The copy and indeed content of the submission alluded to the guys – and we can all agree that they are guys, and fucking handsome ones at that – specifically refers to how they see themselves aligned with the same bands that we’ve discussed above, as well as chucking in references to big(ger) boys of the proverbial scene in the form of The 1975 and St Lucia. But with the utmost respect to everyone involved here, they are those things, but so much more than that at the same time. It gets us pretty fucking fired up, actually. It is stuff like this that really reminds us why we enjoy doing this so much. So big up yourselves, August Hotel – you make cool as fuck music that seems to move effortlessly between sounds like Moderat, The National, more heritage artists like Simple Minds (who quite frankly not enough people sound like these days) and we cannot deny the nostalgia chord struck with us almost immediately as we find ourselves reminded of Killing Moon band-that-got-away Worship. Also, they’re from Chicago, and in our imagination they’re probably best friends with people like The Lawrence Arms and Alkaline Trio too. So, really, this is one of the coolest things that we’ve ever seen or heard.

 


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