Sons & Lovers_FI

Sons & Lovers
“The Only One”

Sons & Lovers

It has recently occurred to us that we cannot think of one given art form that hasn’t been perpetuated by business; commercial enterprise; exploitation; whatever you want to call that side of things that actually enables that particular art-form to reach an audience that may actually give a shit or two about it. The light cannot exist without the proverbial dark to exist in; otherwise you’d never see it. What good is a golden bullet if it never leaves the gun? We could think of a great deal of metaphors to fit in with this realisation, but you get the idea and it’s late and we’ve been working our arses off today, which also included dealing with a traitor that has been hiding in our plain sight for some time now. Ugh. But to elaborate this sentiment using a more personal example, in label-world, a video is typically regarded as a marketing tool in order to facilitate or perpetuate the release it relates to. So what happens when you take the video as an art form, and use that to inspire a song around it as another art form? Can art beget art, for art’s sake? Clearly Sons & Lovers seem to think so, given that this is exactly what they’ve done with new effort The Only One as a spicy collaboration with photographer/video director wunderguy and general chum-of-band Pip. Isn’t friendship just the best? Let’s give it up for friendship. Cool. Our current Track Of The Day, premiered earlier today by American badasses Blah Blah Blah Science ahead of the band heading out on the first-ever Satellite Tour with Eliza & The Bear and Fred Page, perfectly exemplifies how proficiency and concentration at one’s own trade – in this case, masterly videography on one hand, and prolific songwriting penmanship on the other – can create something that even us in our fusty and musty indie eliteness are unable to deny the magnitude of what these guys are aiming, and seemingly able, to achieve. Music is what we must concentrate on in this context, for we know next to fuck-all about how to go about giving plaudits to the video aspect here beyond what we already have and we wouldn’t want to insult anyone’s intelligence by attempting to do so. So – music. Sons & Lovers are straddling a music-production line that exists between the likes of Coldplay, Bastille (avec gee-tars), and wraps this all around a songwriting prowess that would probably have the One Republic bloke a bit pissed off he didn’t get there first. Which all in all sounds like some sort of sonically-delicious…sushi. We like sushi. We like this too, a lot.


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