Alma Elste_FI

Alma Elste
“Virtualism”

Alma Elste

S’up. We got back from Latitude yesterday. It was good. We boomed it up and had a real hoot watching Duologue, Dems and a whole bunch o’ other good shit. We did not really sleep. Part of the reason for this is because we just like to party so fuckin’ hard sometimes. The other reasons are, but are by no means limited to: Kraftwerk having a good old time absolutely raping our brain with their 3D stuff; and Victoria Ferguson nicking our bloody air mattress which we brought along specifically because we hate camping and it’s our little bit of comforting heaven, and as a result we had to sleep on actual hard-ass ground which means we have muscles in our body that we didn’t even know that we had aching much in the same way as it would (we imagine) as if we had done some actual and meaningful exercise one of these days. Something interesting happened during the Friday night/Saturday morning, in that we found out our baby niece had been born. Our brother sent us a photo. She looks beautiful. At the same time, we had been sent a track called Virtualism by a Parisian girl called Alma Elste. We spent about two-to-three hours listening to said track – now conveniently our Track Of The Day – as we gawped at a picture of a real-life little human born of our own gene-pool for the duration. So, we will always remember where we were and what we were doing when the baby came into this world, which is, to paraphrase, sitting in a tent in a field in Suffolk listening to progressive French electro-pop music. Pretty rad. This track is also pretty rad. Owing to work catch-up commitments (i.e. emails) we are annoyed that we only got round to writing this up at the end of today, which has seen Ms. Alma get propped up by The Guardian and The 405 in the last 24 hours. We have been bested yet again. But that’s okay. In the time it’s taken us to actually perform said-write up, we have listened to Virtualism another dozen or so times, primarily by virtue of its Beach House via James Blake via Phoenix glowingness that makes us all funny on the inside (it’s definitely not dodgy festival-burger either, although admittedly we smashed a fair number of those), but also due to the influx of hazy 3-in-the-morning vividness that this will likely remind us of until we truly lose our minds. This is almost certainly a new artist that you’ll want to keep an eye out for.

Alma Elste – Virtualism

[youtube=http://www.youtube.com/watch?v=jgZ_7s5PO8I]

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